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How To Track Email Campaigns in Google Analytics

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Sure, your email provider will track analytics within their own interface, but what if you want to compare performance against your other marketing efforts? Or what if you want to see what those users do once they get to your site? Making sure your email links are tagged with UTM parameters will bring that data into Google Analytics.

In Your Web Browser

  • Go to Google’s Campaign URL Builder https://ga-dev-tools.appspot.com/campaign-url-builder/
  • Fill out the fields as required for each individual link within your email campaign
  • Use the link that’s produced in the URL section of your email campaign
  • Analytics will start tracking the campaigns automatically as users click on your links (example below)
Google Campaign URL Builder - UTM Parameters
Viewing email campaigns in Google Analytics

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