GA Tips and Tricks for Digital Agencies
How to Create Saved Reports One of the under-used features of Google Analytics is the ability to create a shortcut to your client’s favourite reports.… Read More »GA Tips and Tricks for Digital Agencies
Google Analytics
Dashboards – Should You Be Using Google Analytics or Google Data Studio?
In this article, I look at the pros and cons of displaying your analytics data in dashboards using Google Analytics and using Google Data Studio.
How To Track Email Campaigns in Google Analytics
Making sure your email links are tagged with UTM parameters will bring email data into Google Analytics.